Participation in a trade exhibition provides ‘Face to Face’ marketing and works better than any other form of advertising or promotion. Our shows, which include The permanent tsb Ideal Home Show will provide you with the opportunity to meet and do business with thousands of potential customers.
With visitor satisfaction at 98% and exhibitor satisfaction at 97% ours shows are proven business builders. Loyalty is 16% above global Exhibitor loyalty benchmark with 50% of exhibitors having exhibited at the show more than five times.
Many products have to be seen, demonstrated, tasted or examined first hand before a purchase decision is made. In the case of larger investment’s, a relationship and trust have to be established before an order will be confirmed.
Visitors to our show are there to find solutions to their needs, this will include seeing the latest trends, finding ways to save on their bills, adding value to their homes, cars and motorcycles or simply to enhance their lifestyles.
- Building new business relationships
- Meeting prospective customers
- Increasing your product and brand awareness
- Listening to what customers have to say about your products and services
- Building your contact database for future sales
Giving Your Marketing Real Impact
Participation in a successful exhibition helps companies achieve their marketing objectives, these include:
- Brand & image development
- Market research
- Data capture
- Lead generation
- Advertising & Increase product awareness
- Direct sales
- Drive distributor sales
- Product launches and sampling
- Media coverage
Our extensive marketing activity for each show is focused upon delivering the right visitors for each show. From on-line and social media and print, Magazine supplements to Radio and TV, everything is geared towards attracting the right demographics for a successful show.