Sponsorship & Branding Opportunities

Increasing Your Brand Awareness by Partnering with one of our Industry Leading Shows.

SDL Exhibitions produce some of  Ireland’s largest, best attended and longest established exhibitions, each with its own significant brand recognition among their visitors and exhibitors.”

Each year extensive promotional campaigns drive visitors to our shows resulting in consistent visitor numbers, year on year, as demonstrated by our recent Ideal Home Show independent survey.

Brands associating with our shows that include the permanent tsb Ideal Home Show, The Carole Nash Irish Motorbike & Scooter Show, The RIAC Classic car show, The Fit Out Expo and the Hospitality Expobenefit from the positive contribution that these nationally renowned events make by improving the lives and businesses of the hundreds of thousands of visitors who have attended our exhibitions in recent years.

Live events provide a unique dynamic that no other form of advertising or promotion can achieve by generating both awareness and engagement with your target audience.

Partnering with one of our shows provides an unrivalled opportunity to enhance your brand’s image, launch new products and/or services, while achieving exposure and interaction with your target audience.

Research conducted by Jack Morton Worldwide found that 60% of customers said that overall experience with a brand is the single biggest factor when deciding to purchase a product or service. 

Live events are the only media channel that provides this experience.   

The Benefits Delivered from Sponsorship
  • Optimise how your target audience views your business
  • Re-position your brand
  • Position your brand profile as a marketplace leader
  • Turn your target audience into repeat customers
  • Increase sales
  • Re-connect with lapsed customers
  • Block the competition
  • Show special offers to drive volume and sampling
  • Increased social media traffic
  • Social media competitions potential
  • Increase traffic to your own social media feeds
  • Live feeds during an exhibition
  • Increase brand awareness and obtain media coverage
  • Stand out from your competitors with increased visibility & credibility
  • Demonstrate your product USP’s
  • Find new markets for your products
  • Establish new trading relationships
  • Build and re-enforce your brands reputation
  • Strengthen customer relationships by talking face to face
  • Direct access to your end users and customers
  • Market research for new products and/or services
  • Launch new products and/or services

Branding / Sponsorship Opportunities

Associating your brand with market leading shows such as the permanent tsb Ideal Home Show or the Carole Nash Irish Motorbike & Scooter Show provides branding opportunities before, during and post an event.

*These opportunities include branding on:
  • Up to 250,000 hard copy tickets
  • 16 page Colour Supplement in the Independent Newspaper
  • Extensive Newspaper Advertising Campaign
  • Branding across all on-line activity
  • Outside broadcast, radio and TV (subject to schedules)
  • Advertising and features in leading home improvement magazines
  • Website branding and links
  • Extensive online campaign to over 150,000 permission email addresses
  • Extensive coverage in social media campaigns
  • Onsite branding internally and externally
  • Branding on show section/seminar theatres

*subject to individual show content.

Sponsoring A Seminar Theatre, Show Zone, Pavilion or Advice Centre

You get to set the agenda for the thousands of visitors attending a Show seeking information, advice and new products.

Our shows have sections covering a multitude of topics that include Sustainable Energy, Home Automation, Interior Design, automotive, DIY, Home Technology & Entertainment and Finance. These all work well as sponsored areas within a show, ensuring a significantly greater footfall to the sponsoring partners stand and increasing the brand’s profile and credibility. Seminar rooms can also be arranged to enable you to control the message.

*Sponsorship Opportunities Include:
  • Showhouse
  • Family Home Extension
  • Live entertainment stages
  • Extend, Renovate & Build Pavilion
  • Tasting and Sampling
  • Home Energy Show
  • Barber shops
  • Health and Wellbeing
  • Interior Design Advice Centre
  • Garden Advice Clinics
  • Sustainable Energy Pavilion
  • Furniture & Décor Pavilion
  • Pop up shop
  • Healthy Home Cooking
  • Product demonstrations
  • Stunt Shows
  • Home Tech & Entertainment Pavilion

Sponsorship Packages Tailored To Your Requirements:

Partner Branding and Sponsorship packages are available to suit a variety of budgets, ranging from €7,500 to €45,000 + VAT where applicable, subject to availability, suitability and contract.

To receive a tailored proposal to suit your company and/or brand please contact Sean Lemass on +353 (0)1 4055540  or Email sean@sdlexpo.com providing as much information as possible.