Face to Face marketing is about developing relationships, trust and loyalty with the people you do business with. As a buyers meeting suppliers in the marketplace, face-to-face communication enables us to assess potential suppliers, evaluate their products and their ability first hand, developing a relationship which is always necessary before any significant investment can be considered.
Face-to-face facilitates the establishment of a relationship between buyer and seller. The exhibitor – the seller – is there in person ready to deal with the customer on a one-to-one basis, to answer questions and demonstrate his products first hand.
What’s more – the passing visitors at an exhibition, by the fact that they have elected to spend their valuable time at an event are, by definition, in the exhibitor’s target market. Both parties know they are there because they want to do business whether in B2B or B2C markets.
Participation in a successful exhibition can help suppliers with a most of marketing objectives including:
• Brand & Image Development
• Market Research
• Data Capture
• Lead Generation
• Advertising & Increase Product Awareness
• Direct Sales
• Product Launches
• Media Coverage
Where can you demonstrate products, answer questions, overcome objections and build face-to-face relationships with your customers and prospects? Where can you meet hundreds of new customers in one day?
The Answer is a trade or a consumer exhibition.